Digital Branding

Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships,device-based applications or media content.Here,branding aims to create connections between consumers and the product or service being delivered so that brand recognition is established in the digital world.In short, "Digital channels and assets are used to communicate a brandís positioning (or purpose) as part of multichannel brand communication or engagement programmes".

Brand establishment involves four key points:

What we offer in Digital Branding ?



How to make my product a brand ?

A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Parleís product is biscuits. Its umbrella brand is Parle and each product has its own more specific brand name to distinguish the various Parle-manufactured product lines from one another. Without a product, there is no need for a brand.





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