Business Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo — it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising. Branding should be considered in the early stages of starting a business — launching a business with a strong brand will give you a greater chance of success. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command.
You should consider doing a SWOT analysis for your business branding, supported by competitor research. Look at your a competitor closely in these areas:
