Local business search is experiencing "tremendous" momentum, Google says, with as much as 350 times more search interest in "local + near me" compared to 10 years ago. Local SEO refers to the process of "optimizing" your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.
Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist's office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimised for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
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